brand design, copy, and content

me

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CLIENTS :

Little Spoon

Winc Wine

GEM vitamins

Swoon

Byte aligners

Forager Project 

Linda Rodin

+ more

At two years old, I became a brand — a swirly-haired girl who smiled and winked on the labels of my parents’ juice business, Fresh Samantha. Eighteen years later, I found a passion for branding. I started my own agency called For the Gut that specialized in healthy food and beverage products. As a double threat creative director, I’ve written copy and designed identities, packaging and content for numerous premium brands. I also had my own brand, a juice business that I sold in Whole Foods across the Northeast. 

I’ve been featured in Voyage LA, and my work has been showcased in Forbes, Adweek, Wallpaper, Nylon, and TechCrunch.

Resume available upon request.

“Sam is such a joy to work with! She’s a highly experienced creative in the consumer space and has been a huge asset in helping us revamp our packaging design from start to finish. She went above and beyond throughout the engagement to make sure we were completely satisfied with the final deliverables and acted as a true extension of our team. Can’t recommend Sam highly enough!”

—Christian L., CMO at Allermi

“To every project, Samantha brings with her an “all-in” attitude and inspires others around her to think creatively. From beginning to end she demonstrates thoughtful communication and dedication to every project, big or small.”

—Ben L., CEO & Co-founder at Little Spoon

“We had a fabulous experience working with Sam on establishing brand guidelines for our Social Media. She is talented, smart, creative, organized, competent and a delight to work with. She’s knowledgeable as well as open to exploring new ideas. While we came to Sam with one project, we are now expanding the scope of our work with her and look forward to a long term relationship.”

—Heidi W., CEO & Co-founder at NEATGOODS and maaterra

“Sam has been a joy to work with! She is enthusiastic, receptive, perceptive, extremely organized and incredibly talented.  She does her research thoroughly and has her finger on the pulse of current design trends; we kept expanding our scope because she is so versatile-  that we could continue working with her was a bonus!”

—Lisa H., President of the Martha and Hunter Grubb Fdn.